In 2020, online sales of new U.S. auto parts will exceed $16 billion

发布时间:2020-11-29

According to the analysis of the auto parts sales volume of hedges Co. in 2019, it will exceed the sales volume of new auto Co. $12.39 billion in 2020, which will exceed the sales of new auto parts in 2020. Most of them, like hedges, are expected to happen in 2019.

Hedges & Co. expects sales of auto parts and accessories on mobile devices to exceed $10.4 billion by 2020. Mobile sales will grow by 40.2% from $7.4 billion in 2019.


"It is common for auto parts and accessories websites to have more than 65.0% of total traffic on mobile devices. This is one of the trends that the online shopping trend will continue. " Hedges & Co.


According to the analysis, cross device conversion helps to promote the growth of mobile auto parts sales. "Shoppers often use multiple devices to visit the site multiple times in a few days or weeks. After making a purchase decision, the shopper's mobile phone is usually the last device to check out and purchase the product. " The report said.


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Jon hedges, the company's president, said research showed that the growth in coronavirus related sales would increase hedges & Co.'s earlier forecast of $14.1 billion in online auto parts sales, an increase of $1.9 billion. Like many other types of retailers, auto parts dealers have been selling more products online since state and municipal governments began to place full house orders in March, he said.


Car repair shops usually remain open during the lock up period. Guidance from the Department of Homeland Security and state officials see it as an essential business to remain open. But consumers are starting to do their own repairs (most likely to save money and avoid physical contact with garage personnel) and order online to minimize the need to enter the store, hedges said.


But saving money and avoiding contact with people may not explain the overall growth in online car sales in 2020. During the coronavirus pandemic, many Americans used e-commerce to indulge in hobbies, which led to a considerable increase in online sales of goods such as baking and handicrafts. Hedges suspects that the online auto parts business is playing a similar role.


"A lot of people are doing social evacuations in garages," hedges said, working on car related projects, such as repairing or improving vehicles. He said it was difficult to quantify the contribution of car enthusiasts to the growth of e-commerce in auto parts. But customers told him that they saw an increasing demand for repair parts, accessories and performance enhancement components (products purchased by car enthusiasts).


Hedges & Co. expects Amazon to sell $8.3 billion in auto parts sales, accessories and car maintenance products, and $1.9 billion in replacement of auto parts by original equipment manufacturers (OEMs) in 2020, with a total of $10.3 billion (excluding third-party sales).